Revenue
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R0
AVG Order
R2,010
↑ 4.0% vs prev
Repeat Rate
28%
↑ 3pp vs prev
COGS
R71,000
↑ 5.2% vs prev
Shipping
R13,348
↓ 1.9% vs prev
Payment Fees
R8,563
↑ 4.2% vs prev
Gross Profit
R192,509
↑ 11.1% vs prev
Net Profit
R77,387
↑ 9.0% vs prev
Ad Spend
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ROAS 3.47x
−R0
Ad Spend
R82,322
↑ 15.1% vs prev
Breakeven ROAS
1.48x
↓ 2.6% vs prev
Target ROAS
2.5x
↓ 3.8% vs prev
Fixed Monthly Costs
−R28,500
Salaries−R18,000
Rent−R7,500
Software & Tools−R3,000
Once-off Expenses
−R4,300
AI Credits−R800
Influencer Ad−R3,500
3-day Meta Scaling Signal
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Scale Up ↑
Breakeven1.48x
Target2.5x
Actual3.47x